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Advertising Without Adwords
In the everchanging world of internet marketing Google's AdSense and AdWords have become iconic. In fact many advertisers do not realize that there are more ways than Google to be successful on the internet. These ways have the added benefit of requiring less capitol investment.

If you are not familiar with this topic, Adwords is a pay-per-click advertising/marketing business; when someone views an ad posted with Adwords the advertiser pays a fee.

Fees for pay-per-click are normally well under one dollar. But these small fees quickly combine to represent a lot of money. This happens more rapidly when the keywords that are used are very popular and general and create higher than average false leads. This method is a gamble and like casino gambling it is very easy to eat up a large advertising budget.

Fortunately, contrary to popular belief AdWords is not the only means of advertising on the internet; as a matter of fact, it is not even the most commonly used technique. There are many ways with which to skin a cat, and the internet marketer intelligent enough to step beyond the boundaries of AdWords will quickly find their profits growing without the continual draining of their budget.

A blog or forum is a very cheap way to use the power of social networking to get your name and cause 'out there'. A blog or forum is very useful for people who are interested in a certain topic to meet with others of similar interest. This is a great way to get some exposure.

By posting a blog to a topic related to their product and including a link to the website in question an advertiser can exponentially increase the number of viewers their site receives without having to pay a penny.

Advertising on some other businesses website is another great marketing method. The trick comes in choosing the site to advertise on. The most important thing is to analyze with care his desired audience and find the sites they visit the most.

There are three methods of advertising on another individuals site.

For an advertisement you can create a text or banner ad for the site then pay them to post the ad. Use caution though, this might not be better then the ppc method; except if they will charge a normal fee based on the amount of time your ad is displayed.
The other two methods utilize the power of strong web content. There are many companies who pay writers to create informational articles to be posted on their websites in order to improve their reputation and increase the number of visitors to their site.

Rather than being paid for writing an article a canny advertiser will write the article and offer this article for use on a related website as content in exchange for including the writers name and site info at the bottom as a resource box. This method is known as link building.

In order for link building to work optimally, the reader of the article has to actually finish the article, read the resource box, and then be curious enough to want to check out the writer's website. However you will be limited by the short length of time that the average internet user is willing to devote to any one thing.

Another way is to write the article with links to informational location on your own site sprinkled through the article. So when the reader comes to an idea they want to know more about they can click on it and they can go directly to your site where there is more information.

This is what is known as hosted web content; most other sites will charge a fee for this service, as it draws visitors away from their site.

By utilizing all of these strategies internet marketers can turn a profit away from the dangerous appeal of AdWords, walking away from the deal with their pride and their wallets intact.

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