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Advertising is persuasive, informational and is designed to influence the purchasing behavior and/or thought patterns of the audience. Advertising is a marketing tool and may be used in combination with other marketing tools, such as sales promotions, personal selling tactics, or publicity.

Advertising can take a number of forms, including advocacy, comparative, cooperative, direct-mail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. specializes in providing information on advertising related to advertising agencies, salesmanship, advertising software, advertising employment, indoor advertising, outdoor advertising, direct marketing, micromarketing, promotional items, relationship marketing, telemarketing, marketing services, market research, PR, and marketing support services.

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